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Sky Media

Sky Media is the advertising agency of Sky Italia that operates on all platforms, covering linear TV, on-demand (also on Now!), digital and Out Of Home

It deals with the offline advertising collection for Sky's Pay channels and partners (A+E, ViacomCBS - both Pay and Free To Air, Classica), and, in Free To Air (FTA), for the TV channels TV8, Cielo, Sky TG24, Deejay TV, as well as the websites of Sky Sport, Sky TG24, and a network of over 300 sites with a total reach that exceeds 3 billion annual contacts.

Sky Media provides an effective way to reach all target audiences and deliver specific messages to desired viewers through the proprietary technology Sky AdSmart, a unique tool in Italy that allows advertisers to customize their campaigns to the fullest extent.

Sky Media's portfolio of innovative solutions includes various products, such as Fluid Content, a solution capable of delivering video and audio content from Sky and its partners through a unique network of over 200 websites covering various thematic categories, and "Reach the Content", a new advertising planning format that highlights in-depth content in commercials through direct interaction with Sky Glass and Sky Q's voice control. Sky Media also broadcasts advertising commercials on Pluto TV, the new streaming TV platform with exclusive channels and on-demand content that is 100% free and multi-platform.

Thanks to its partnership with Aeroporti di Roma, it can offer advertising planning strategies and special initiatives on both analog and digital advertising spaces in the Out of Home sector.

Furthermore, Sky Media is also present in the world of Audio advertising through new audio content conveyed within Sky's editorial sites, through major podcast platforms, and on the primary Home Assistants.

All of these services are also available to Small and Medium-sized Enterprises (SMEs) through Sky Media's Advertising Manager, Sky's new self-service platform that allows businesses to plan their advertising campaigns on Sky's multi-platform properties in complete autonomy.

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Your goals, our solutions.

Discover our proposals for the best integrated communication project suitable for your brand.

Sky Glass

Sky Glass is much more than a TV: Sky programmes, all digital terrestrial channels and your favorite apps.

Advertising Manager by Sky Media

The platform for planning any advertising campaign across the entire Sky network, in total autonomy and on any device.

Sky Go

With Sky Go Sky follows you wherever you go! With the Sky Go app, you can watch what you like just the way you want it, on smartphones, tablets and PC.

Pluto TV

A streaming TV platform with a wide range of exclusive Live channels and on demand content.

Sky On Demand

Sky On Demand is the service that allows you to access thousands of programs of all kinds, to watch whenever you want from connected My Sky and SkyQ, Glass and NOW.

Addressable
TV PAY/Sky AdSmart

With Sky AdSmart we can deliver your ads in certain geographic areas and / or depending on socio-demographic and consumer characteristics.

Out Of Home

A diversified advertising offer to intercept the audience in motion, within the Fiumicino ad Ciampino airports.

Addressable TV/
Free To Air

TV commercials in the digital era for on-air programs, where you can choose to provide in-depth info for your message.

App TV

Sky apps to interact with live content and events without interruptions directly from the Sky remote control.

Reach The Content

A format capable of making Special Content a real star through direct interaction with the spot.

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