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Sky Media
Sky Media is the advertising agency of Sky Italia that operates on all platforms, covering linear TV, on-demand (also on Now!), digital and Out Of Home
It deals with the offline advertising collection for Sky's Pay channels and partners (A+E, ViacomCBS - both Pay and Free To Air, Classica), and, in Free To Air (FTA), for the TV channels TV8, Cielo, Sky TG24, Deejay TV, as well as the websites of Sky Sport, Sky TG24, and a network of over 300 sites with a total reach that exceeds 3 billion annual contacts.
Sky Media provides an effective way to reach all target audiences and deliver specific messages to desired viewers through the proprietary technology Sky AdSmart, a unique tool in Italy that allows advertisers to customize their campaigns to the fullest extent.
Sky Media's portfolio of innovative solutions includes various products, such as Fluid Content, a solution capable of delivering video and audio content from Sky and its partners through a unique network of over 200 websites covering various thematic categories, and "Reach the Content", a new advertising planning format that highlights in-depth content in commercials through direct interaction with Sky Glass and Sky Q's voice control. Sky Media also broadcasts advertising commercials on Pluto TV, the new streaming TV platform with exclusive channels and on-demand content that is 100% free and multi-platform.
Thanks to its partnership with Aeroporti di Roma, it can offer advertising planning strategies and special initiatives on both analog and digital advertising spaces in the Out of Home sector.
Furthermore, Sky Media is also present in the world of Audio advertising through new audio content conveyed within Sky's editorial sites, through major podcast platforms, and on the primary Home Assistants.
All of these services are also available to Small and Medium-sized Enterprises (SMEs) through Sky Media's Advertising Manager, Sky's new self-service platform that allows businesses to plan their advertising campaigns on Sky's multi-platform properties in complete autonomy.