Who we are

Sky Media

Sky Media is the advertising agency of Sky Italia that operates on all company’s platforms combining the world of linear and on-demand TV with the digital one.

It deals with the advertising sales of the Sky-branded PAY TV channels and, among others, FNG Fox Networks Group, The Walt Disney Company, A&E, ViacomCBS (both pay and free), Eurosport, Gambero Rosso, LaEffe, Classica and on FTA, of the TV8, Cielo and Sky TG24 channels.

The concessionaire also deals with the collection for Sky branded sites, with the sites of the Viacom CBS group and also with Adnkronos.com, Tiscali.it and other 300 sites.

Sky Media is able to offer an effective way to reach all targets and convey specific messages to the wanted audience thanks to the owned technology of Addressable TV Sky AdSmart, a unique tool in Italy that allows investors to fully customize their campaign on pay TV. Addressable TV is also available on FTA channels on Smart TVs with HbbTV technology.

The range of innovative commercial opportunities offered by Sky Media includes Fluid Content, a technology capable of conveying Sky and its partners’ video content over a unique network of over 350 websites of different categories, as well the “Reach the Content”, an advertising planning format providing in-depth contents of the spots through direct interaction with the Sky Q's voice control.

Sky Media also developed important innovative and marketing skills in “Out of Home" field, and, since 1 January 2020, is the new partner of Aeroporti di Roma for strategic developing of advertising spaces.

Our numbers

more than 70
TV channels
web sites